Setting up your brand profile

Setting up your brand profile

Your brand profile is how the AI understands your brand. The more detail you provide, the better your generated content will be.

Using the Brand Wizard (recommended)

• Navigate to Settings → Brand Profile tab
• Click Run brand wizard
• Answer 5 questions about your business: niche, audience, topics, tone, and hashtags
• The AI will generate a complete profile for you

Manual setup

You can also fill in each field manually in Settings:

• Niche — Your industry or focus area (e.g., "Sustainable fashion")
• Tone of voice — How you want to sound (e.g., "Friendly, bold, inspiring")
• Topics — Content themes you cover (press Enter to add each one)
• Hashtag sets — Hashtags the AI should use
• Target audience — Who you're speaking to
• Visual style — Guides AI image generation (e.g., "Warm tones, minimal")
• Competitor accounts — For inspiration (e.g., @zara)

Tip: You can also upload brand guidelines (PDF or image) on the Starter plan and above.