Scheduling and publishing

Scheduling and publishing

How scheduling works

When posts are generated, they're automatically scheduled across the week based on:

• Your preferred posting times (set in Settings)
• Your timezone setting
• Best practices for each platform

Manual scheduling

You can change the schedule for any post:

• Open a post from the Calendar or Queue
• Change the date and time using the schedule picker
• The post will move to the new time slot

Publishing flow

• Draft → Post is created but not approved
• Approved/Scheduled → Post is queued for publishing at the scheduled time
• Published → Post went live on the platform(s)
• Failed → Something went wrong (check Attention tab for details)

What if publishing fails?

Common reasons:

• Token expired — Reconnect the platform in Connections
• Image too large — Platform rejected the image
• Rate limit — Too many posts in a short time
• Account issue — Check your platform account status

Failed posts appear in the Attention tab with the specific error message. You can retry from there.